Marketing and Business-Development Planning: Related Publications
“ZG Alert: The New Media Engagement Survey: Important Emerging Trends for Law Firms,” July 2010
“2010 Corporate Counsel New Media Engagement Survey,” May 2010
“Does Your Law Firm Need a Marketing Director?,” Law Practice, May 2010, by Mary K Young
“Three Steps to Stronger Relationships,” Strategies: The Journal of Legal Marketing, February 2010, by Mary K Young
“The Financial Case For Law Firm Branding,” Law360, February 2010, by Mary K Young
"Navigating the Economic Crisis: The CMO's Role," Strategies: The Journal of Legal Marketing, August 2009, by Jerome L. Coben and Mozhgan Mizban
"Moving the Global Law Firm Through a Challenging Economy: Focus on Strategy," Bright Ideas: Insights from Legal Luminaries Worldwide, April 2009, by Mary K Young
"Building Client Relationships in a Downturn," Lawdragon.com, January 2009, by Mary K Young
"What Clients Want," Legal Times, October 29, 2007, by Norm Rubenstein and Mary K Young
"The Thrill is Gone: Sustaining Momentum and Managing the Implementation of a Three-Year Marketing Plan," Strategies: The Journal of Legal Marketing, October 2006, by Mozhgan Mizban
"Good Marketing Transcends Geography," Strategies: The Journal of Legal Marketing, April 2004, by Mozhgan Mizban, Norm Rubenstein, and Lonnie Zwerin
"Natural Progression," Strategies: The Journal of Legal Marketing, June 2003, by Mozhgan Mizban, Norm Rubenstein, and Lonnie Zwerin