Marketing Organizational Assessment and Design

“Does Your Law Firm Need a Marketing Director?,” Law Practice, May 2010, by Mary K Young

"Navigating the Economic Crisis: The CMO's Role," Strategies: The Journal of Legal Marketing, August 2009, by Jerome L. Coben and Mozhgan Mizban

"Moving the Global Law Firm Through a Challenging Economy: Focus on Strategy," Bright Ideas: Insights from Legal Luminaries Worldwide, April 2009, by Mary K Young

"The Results Are In: ZG Survey Confirms Marketing Comes of Age," ZGuide to Leading Law Firms: Zeughauser Group's 2008 Pocket Guide to The American Lawyer Rankings, August 2008

"A United Front: One way to make sure that a firm's personnel policies support its business strategy: Combine its marketing and human resources functions," The American Lawyer, August 2006, by Peter Zeughauser

"Selling a Good Idea," Law Practice, September 2004, by Norm Rubenstein

"Natural Progression," Strategies: The Journal of Legal Marketing, June 2003, by Mozhgan Mizban, Norm Rubenstein, and Lonnie Zwerin

 

 

 

 

 

• Consulting Services
• Mergers & Acquisitions
• Strategic Growth Planning
• Marketing and Business-Development Planning
• Positioning and Branding
• Client Service Interviews
• Client Service Teams
• Marketing Organization Assessment and Design