With more than 25 years of experience as a consultant and as an in-house marketing and communications officer, Lonnie Zwerin is among the nation’s most respected professional services marketers. During the decade prior to joining Zeughauser Group, Lonnie directed marketing strategy and implementation for Heller Ehrman White & McAuliffe LLP, a thirteen-office, 600-lawyer firm, as well as for the 10 offices and 550 lawyers of Pillsbury Madison & Sutro, now Pillsbury Winthrop. Prior to concentrating her practice on law firms, she assisted a wide range of corporations, including health care entities and other professional service firms, with strategic marketing planning and positioning initiatives.

A hallmark of her professional services marketing projects has been Lonnie’s collaboration with firm management in the design and implementation of integrated marketing programs that shape and reflect each firm’s strategic focus. Her diverse portfolio includes client service programs, client service interviews and client team plans; national practice group, industry and office plans and strategy; branding and positioning that includes the full range of print and electronic media; attorney training; proposal development; market research; and technology applications.

In 1997 Lonnie was awarded the first Rella Lossy Professional Achievement Award from the Bay Area Chapter of the Legal Marketing Association (formerly NALFMA) in recognition of her professionalism and career-long contributions to the practice of law firm marketing. She also was named by California Law Business as one of California’s top ten law firm marketing directors. The winner of several professional awards, Lonnie is a frequent speaker at marketing forums. Lonnie holds a B.A. degree from the University of California at Berkeley.

Zeughauser Group is the firm of choice for legal industry leaders seeking to increase their competitive advantage and profitability, enhance market position, and strengthen organizational culture.