Recognized for her professional services marketing leadership, Mozhgan Mizban is considered among the most innovative and experienced legal marketing strategists. Specializing in strategic planning, mergers and acquisitions, strategic marketing plans for law firms, and customized client service programs and interviews, Mozhgan melds strong leadership and communication skills with more than twenty-one years of intensive legal industry experience.

Mozhgan has led the in-house marketing departments of law firms as diverse as Cooley Godward; Nossaman, Guthner, Knox & Elliott; and Hopkins & Carley. That experience has given her first-hand insight into the challenges of building and directing law firm marketing and client-development programs, as well as an understanding of best practices in the marketing arena that offer real bottom-line results.

Mozhgan’s extensive experience in strategic planning includes working with chairmen, managing partners, and office and practice group leaders to identify hot growth areas, both substantive and geographic. In addition, her expertise includes conducting in-person client service interviews, coaching attorneys in marketing skills, working with attorney teams and individuals to plan and implement marketing projects, developing proposals to prospective and current clients, orchestrating media relations and advertising programs, and developing and maintaining Web technology, among other initiatives.

Mozhgan received a B.S. degree in Information Systems Management from the University of San Francisco. A founding member of the Bay Area Chapter of the Law Firm Marketing Association (LMA), she served as its 1994 president. In 2001 she was honored with the Rella Lossy Professional Achievement Award for her career-long contributions to the practice of law firm marketing. A frequent lecturer on marketing topics, such as “Integration of Business Development and Marketing,” “How to Build Consensus,” and “Conducting Client Service Interviews,” Mozhgan periodically authors similar articles for legal and business publications.