Norm Rubenstein is widely regarded as one of the legal industry’s most experienced and innovative marketing and communications specialists.  As the chief marketing officer of three global law firms and as a consultant to numerous others, Norm has collaborated with law firm leadership on strategy designed to increase client and market share, on award-winning positioning strategies, and on the evaluation of their marketing organizations and investments.  For his work at Orrick, Herrington & Sutcliffe, Norm was honored with the Spherion Marketing Director of the Year Award.

Norm’s clients are the beneficiaries of more than 25 years of cumulative marketing and communications experience, over 15 of which have been focused on the legal industry.  Before joining Orrick as its first CMO, Norm headed Norm Rubenstein Marketing & Communications LLC, consulting with professional services firms and other businesses on strategic marketing planning, branding and positioning programs, and organizational effectiveness.  Norm’s consulting practice grows out of his work as an in-house legal marketing director and as the director of the publishing and marketing divisions of Edison Electric Institute, one of the nation’s largest trade associations.

Norm has served as national president of the Legal Marketing Association (LMA) as well as president of its Mid-Atlantic Chapter. He holds B.A. and M.A. degrees from Tulane University, and completed his doctoral course work at the University of Virginia, where he taught for five years.  Norm has co-authored three monographs on legal marketing and written articles for a wide range of legal and business periodicals, such as Law Governance Review, Of Counsel, and the Legal Times.  A frequent speaker at marketing conferences, Norm recently has presented at national and regional LMA meetings; at Lexis-Nexis/Martindale-Hubbell's Counsel 2 Counsel and Competitive Intelligence programs; and at global symposia sponsored by The World Law Group and Lex Mundi.  He co-chairs the American Lawyer Media/Zeughauser Group annual CMO forum.

Zeughauser Group is the firm of choice for legal industry leaders seeking to increase their competitive advantage and profitability, enhance market position, and strengthen organizational culture.