Norm Rubenstein is widely regarded as one of the legal industry’s most experienced and innovative marketing and positioning strategists.  As the chief marketing officer of three global law firms and as a consultant to numerous others, Norm has collaborated with law firm leadership on strategy designed to increase client and market share, on award-winning branding initiatives, and on the evaluation of their marketing organizations and investments.  For his work at Orrick, Norm was honored with the Spherion Marketing Director of the Year Award. In 2007 he was among the inaugural honorees of the Legal Marketing Association's Hall of Fame.

Norm’s clients are the beneficiaries of almost 30 years of cumulative marketing and communications experience, nearly 20 of which have been focused on the legal industry.  Before joining Orrick as its first CMO, Norm headed Norm Rubenstein Marketing & Communications LLC, consulting with professional services firms and other businesses on strategic marketing planning, branding and positioning programs, and organizational effectiveness.  Norm’s consulting practice reflects a decade's worth of experience an in-house legal marketer; ten years as the director of the publishing and marketing divisions of Edison Electric Institute, one of the nation’s largest trade associations; and five years as a teacher at the University of Virginia.

Norm has served as national president of the Legal Marketing Association (LMA) as well as president of its Mid-Atlantic Chapter. He holds B.A. and M.A. degrees from Tulane University, and completed his doctoral course work at the University of Virginia.  Norm has co-authored three monographs on legal marketing and written numerous articles for a wide range of legal and business periodicals, such as Law Governance Review, Legal Times, and Law Firm, Inc.  A frequent speaker at legal marketing and management conferences, Norm recently has addressed National LMA, several of its chapters, Lex Mundi, and a conference sponsored by The Journal of Financial Advertisting. He co-founded and several times has co-chaired the ALM CMO Forum.

Zeughauser Group is the firm of choice for legal industry leaders seeking to increase their competitive advantage and profitability, enhance market position, and strengthen organizational culture.