Positioning and Branding: Related Publications

“2012 In-House Counsel New Media Engagement Survey,” Zeughauser Group, Greentarget, and InsideCounsel, January 2012

“ZG Alert: The New Media Engagement Survey: Important Emerging Trends for Law Firms,” July 2010

“2010 Corporate Counsel New Media Engagement Survey,” May 2010

“The Financial Case For Law Firm Branding,” Law360, February 2010, by Mary K Young

"Stretching Your Advertising Dollars," Lawdragon.com, April 2009, by Mary K Young

"The Key to Credible International Branding," Bright Ideas: Insights from Legal Luminaries Worldwide, April 2009, by Norm Rubenstein

"Play to Your Audience," Law Firm Inc., April 2007, by Norm Rubenstein

"Selling a Good Idea,"  Law Practice, September 2004, by Norm Rubenstein

"Maximize Your Branding," Law Practice Management, September 2003, by Norm Rubenstein

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