Pricing for Law Firms: The Role of the Marketing Professional

April 26, 2010

Corporate legal departments and The Association of Corporate Counsel (ACC) are demanding change and innovation in the way law firms approach billing and pricing of legal services and many law firms are responding. Legal marketers and business development professionals can and should be playing a major role in helping their firms develop client-focused, win-win pricing strategies. This presentation will help you get there.

Please join Aleisha Gravit, CMO, Akin Gump and Mary K Young, Partner, Zeughauser Group as they discuss:

The reality behind all the rhetoric -- what do clients really want and how are firms adapting
Why marketing professionals can and should be playing a significant role in pricing strategy
Best practices in pricing and alternative fee strategies
Where and how marketing can add value: leadership skills, the voice of the client, competitive intelligence, analytics, project management
How to get involved and add value to the direction of your firm's pricing strategies
A checklist of the necessary elements for successful alternative pricing scenarios

When: Monday, April 26, 2010
Registration: 12:00 pm
Program: 12:30 - 2:00 pm
Lunch will be served.

Where:  Grand Hyatt
1000 H Street, NW
Washington, DC  20001
Closest Metro: Metro Center

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