Published by Others

• “Moving the Global Law Firm Through a Challenging Economy: Focus on Strategy,” Bright Ideas: Insights from Legal Luminaries Worldwide, April 2009, by Mary K Young
• “Building Client Relationships in a Downturn,” Lawdragon.com, January 2009, by Mary K Young
• “What Clients Want,” Legal Times, October 29, 2007, by Norm Rubenstein, Mary K Young
• “Play to Your Audience,” Law Firm Inc., April 2007, by Norm Rubenstein
• “The Thrill is Gone: Sustaining Momentum and Managing the Implementation of a Three-Year Marketing Plan,” Strategies: The Journal of Legal Marketing, October 2006, by Mozhgan Mizban
• “Selling a Good Idea: A case study in how applying fresh eyes can turn the run-of-the-mill into the remarkable,” Law Practice, September 2004, by Norm Rubenstein
• “Good Marketing Transcends Geography,” Strategies: The Journal of Legal Marketing, April 2004, by Mozhgan Mizban, Norm Rubenstein, Lonnie Zwerin
• “A Vision of Future Law Firms,” San Francisco Attorney, April 2004, by Ron Beard, Mozhgan Mizban, Lonnie Zwerin
• “Leading the ROI Discussion in Your Firm,” Strategies: The Journal of Legal Marketing, March 2004, by Norm Rubenstein
• “Maximize Your Branding,” Law Practice Management, September 2003, by Norm Rubenstein

• Insights
• Published by ZG
• Published by Others
• Published in The American Lawyer
• Other Resources