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Marketing professionals
in law firms come from a variety of backgrounds and disciplines--from
other legal industry-related careers to other professional services or
other industries. Twice a year, the Zeughauser Group invitation-only Leadership
Roundtable for Law Firm Chief Marketing Officers brings together experienced marketing
professionals for highly interactive explorations of key challenges confronting marketing professionals
in law firms around the globe. In small group, participatory meetings
over two days, participants network, share experiences, and brainstorm
about the practice of professional services marketing. Each day ends with
a dinner at which colleagues have an opportunity to deepen their professional
relationships with peers from other like-sized firms.
Programs cover the full breadth of topics that shape the
achievements of legal marketing professionals, from:
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marketing communications to,
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sales, to
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incentiving and tracking effective marketing behavior, to
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designing a targeted marketing programs, to
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measuring their ROI.
From structure to strategy to execution,
each topic is an exploration of issues that participants have identified
as key to their work, their compensation, and their career satisfaction.
Presentations are made by group members and by guest speakers, and each
session includes a round-robin discussion of topics the members suggest.
For information about participating in the Zeughauser Group Leadership Roundtable for Law Firm Chief Marketing
Officers, contact one of the following:
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Copyright
© 2006 Zeughauser Group. All rights reserved.
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