A large, national intellectual property firm desired to enhance its market position in several of its key locations.  It retained Zeughauser Group to interview its partners and other key personnel, help the firm develop a vision statement to shape its growth objectives and priorities, and design marketing strategy to support those objectives.  In a series of meetings, individual office strategies that reflected key relationships as well as the marketing styles and strengths of their lawyers were shaped, and tactics for their implementation were defined.  In each case, lawyers developed integrated action plans so that their marketing contributions to the firm--individually and collectively--could be measured and evaluated over a period of time.  The result:  more focused marketing and better return on investment of the lawyer's time and dollars.

  A large, multi-practice firm decided to enter a key market and grow several of its practices from this new venue.  Competing with market leaders already clearly entrenched in that region, the firm sought help from Zeughauser Group in evaluating market opportunities in light of its practice and current relationship strengths.  It also sought help in developing a marketing strategy for new market penetration.  By developing a clear and sequential process for the new office's expansion, the firm avoided the common pitfalls of scattershot and expensive marketing that many firms experience when launching new locations, and it used the opportunity effectively to raise its visibility and to strengthen important client relationships.