Using Client Feedback to Inform Positioning Strategy: The Value of Pre-Qualifying Your Branding

November 3, 2009

11:30 am–1:00 pm

Latham & Watkins LLP

650 Town Center Drive

Costa Mesa, CA

Norm Rubenstein and Kent Zimmermann

Partners at Zeughauser Group, former GC Kent Zimmermann and legal industry strategist Norm Rubenstein are both zealous advocates of client research. Just as Kent has been able to identify the fundamental issues and behaviors that define the most effective law firm/client relationships through the client service interview programs that he conducts on behalf of law firms, Norm has made capturing client preferences and priorities an essential component of developing authentic and successful law firm positioning strategies. On November 3, they will share with us how the data mined from client feedback programs and other formal and informal research not only strengthens and protects important client relationships, but how that data becomes a critical facet of the strategy that distinguishes a firm from its competitors in memorable and meaningful ways. Based on both empirical and anecdotal evidence, their findings and examples will make you rethink your client feedback program and re-examine how your firm presents itself to prospective clients and lateral talent.

More information: LMA - Southern California Chapter

 

 

 

 

 

 

 

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